Written By Ilze Folkmane
Running a skincare brand online is more than just having a dreamy serum and pretty packaging. The right tools are essential for any skincare business to stay competitive in the evolving beauty industry and market. You need tools that help you grow, connect, and sell, without burning out or blowing your budget. From product quizzes to email flows, and from content to customer support, the right digital tools can completely transform how your brand attracts, engages, and retains customers.
Whether you’re just starting out or scaling your self-care empire, here are the top platforms to grow your skincare brand in 2025.
Let’s get into it.
Landing pages that sell
Landing pages are often the first point of contact during a product launch or seasonal campaign. A well-designed website with effective landing pages is crucial for converting visitors into customers. They should feel like a skincare consultation and look like a polished editorial spread—especially when selling routines, bundles, or new products.
Replo
Replo is a marketing funnel builder for ecommerce brands who want total control over their customer journeys. It comes with store- and page-level Analytics, Insights, A/B Testing, and an AI-powered Landing Page Editor, so you can optimize your online store for conversions and revenue, all in a single platform.
Build high-converting funnels in your store with over 400+ pre-built templates and sections fordynamic product carousels,subscription plans, product bundles,sales countdowns, and much more—all without code.
Replo is perfect for any ecommerce brand looking to scale their store growth.
For skincare brands ready to go beyond Shopify templates and build custom infrastructure, working with a product development company can unlock more flexibility and long-term growth.
PageFly
PageFly offers massive flexibility for building custom pages on Shopify, from homepages and lookbooks to sales pages and blog-enhanced layouts. Its deep integration with Shopify means your product inventory, pricing, and collections are always in sync. It’s ideal for entrepreneurs who like experimenting with layout, copy, and visual storytelling to boost conversions, allowing them to focus on creating visually compelling pages that reflect their brand identity.
Email marketing that converts
Email is your brand’s quiet powerhouse. Email is also a powerful tool for promoting new products, services, and exclusive offers to your audience. Think launch campaigns, replenishment reminders, exclusive drops, and gentle nudges that keep your audience connected. A well-crafted email strategy builds trust and repeat sales—two things skincare brands thrive on.
Mailtrap
Mailtrap is an all-in-one email delivery platform designed to help development and marketing teams seamlessly test, send, and control their emails. It offers an Email Marketing suite with features for creating, scheduling, and sending marketing campaigns, newsletters, product promos, and more. Go for high deliverability, growth-focused features, and industry-best analytics.
Omnisend
Omnisend is perfect for ecommerce brands that want to set up high-performing email campaigns quickly. It integrates seamlessly with Shopify and allows you to trigger automated emails based on customer behavior, product views, cart activity, and more. You can also include product blocks, discount codes, and customer tags for ultra-personalized flows. SMS and web push notifications are included, making it a true all-in-one platform.
Brevo (formerly Sendinblue)
Brevo stands out for its robust email automation at a fraction of the cost of other platforms. It offers drag-and-drop builders, transactional email options (order confirmations, shipping updates), and segmentation features to tailor messaging to specific skin concerns or purchase habits. You can use segmentation to deliver targeted beauty recommendations based on customer preferences and purchase history. It’s a great tool for skincare entrepreneurs looking for affordability and versatility.
Popups, banners & widgets
On-site popups and widgets can help you reduce bounce rates, capture more emails, promote flash sales, or even help customers navigate your skincare lines.
Justuno
Justuno offers powerful popups and onsite conversion tools with an emphasis on personalization and targeting. You can easily build popups that highlight discounts, collect emails, or promote bundles based on real-time user behavior. It’s especially useful for skincare brands that want to segment users based on interests like skin type or concern. With extensive design flexibility and A/B testing built in, Justuno is a strong option for brands ready to optimize their site experience.
OptiMonk
OptiMonk is a more advanced tool for entrepreneurs who want to personalize the user experience. You can set rules based on time on site, exit intent, cart size, or even customer location. For example, show a 10% discount popup only to visitors browsing anti-aging products for the first time. It offers A/B testing and targeting to improve performance over time.
Social media planning
Social media is where beauty brands come to life. Social media is also a space where beauty and fashion trends intersect, making it important for brands to stay visually relevant. Planning your content ahead of time means your feed stays cohesive, on-brand, and engaging—without scrambling for last-minute posts.
Later
Later is a visual-first social media planner that lets you schedule posts across Instagram, TikTok, Pinterest, and more. It integrates directly with Shopify so you can easily drag and drop products into your post scheduler. The analytics dashboard helps you see which content drives the most traffic and sales—ideal for product-based storytelling.
Planoly
Planoly offers a beautiful user interface and the ability to preview your Instagram grid before posting. You can also schedule Instagram Stories, Reels, and product-tagged posts. Planoly is especially helpful for skincare founders who care deeply about brand aesthetics and want every post to feel curated and intentional.
Understand your traffic
Knowing where your customers come from, how they behave, and what they ignore is the key to optimizing your skincare store.
Analytics tools help you identify key factors influencing customer behavior and sales performance.
KnoCommerce
KnoCommerce is traditionally known as a post-purchase survey platform, but has since expanded into a full consumer insights platform. Today, Kno helps brands understand not just what people buy, but why. From pre-purchase surveys to abandoned cart recovery questions, video replies, NPS surveys, and personalized logic, Kno lets you ask the right questions at every stage of the customer journey.
With 6,000+ brands in KnoCommerce network, you can benchmark your results to see how your customer insights stack up across the industry. Whether you're refining messaging, improving product-market fit, or dialing in attribution, Kno gives you the data to back every decision.
Shopify Analytics + GA4
Shopify’s built-in analytics provide quick access to sales, conversion rates, and top-selling products. Combined with Google Analytics 4 (GA4), you unlock behavioral insights like bounce rates, time on page, and traffic sources. Together, these tools help you understand what’s working and where to invest your marketing energy.
Hotjar
Hotjar adds an extra layer of customer insight through heatmaps, session recordings, and user feedback tools. You can literally watch how users scroll through your skincare product pages and where they hesitate. It’s especially useful for identifying UX friction and optimizing checkout flows or quiz pages.
Reviews & feedback
Customer reviews are gold in the skincare industry. Reviews can also highlight the quality of your services, not just your products. They not only boost trust but also show real-world results, routines, and transformations.
Loox
Loox makes it easy to collect and display visual product reviews, including before-and-after photos. Its widgets are beautifully designed and fully customizable, letting you place them on product pages, landing pages, and even in emails. Social proof is essential in beauty, and Loox delivers it with style.
Stamped.io
Stamped.io is a review, UGC, and loyalty platform that helps you do more with your social proof. Collect star ratings, ask post-purchase questions, and even integrate customer testimonials into your referral or reward program. It’s great for building long-term community and retention.
Chatbots & support
Fast, helpful support makes your skincare brand feel more premium. Chatbots can also guide customers to the right products to treat their unique skin concerns. Whether it’s live chat, automated replies, or DMs, communication builds loyalty.
Gorgias
Gorgias is a customer support tool built specifically for Shopify. It pulls customer data and order details right into the chat interface, so you can respond faster and smarter. You can also automate repetitive questions, like “Where’s my order?”—giving your team more time to solve complex issues.
Tidio
Tidio leverages artificial intelligence to provide smart, automated support and personalized product recommendations. It offers a hybrid of live chat and AI chatbot functionality. It integrates with Instagram and Facebook Messenger, so you can provide support wherever your customers are. Tidio also offers chatbot templates that are great for helping users find the right products based on their skin type.
Blogging & content
Educating customers builds trust, boosts SEO, and increases conversions. Blogs are the perfect channel for product education, skin advice, and deeper brand storytelling.
DropInBlog
DropInBlog lets you add a powerful, SEO-optimized blog directly to your Shopify store. Unlike Shopify’s native blog, it offers clean formatting, rich snippets, and the ability to embed products directly into articles. Ideal for ingredient guides, how-to routines, or skincare Q&A content.
Influencer & Affiliate Marketing
Working with influencers and affiliates helps your skincare brand reach new audiences with trusted voices. Choose partners whose values and aesthetics align with yours. Whether it’s unboxing videos, product routines, or discount codes, these partnerships build awareness and drive conversion in a relatable way.
GoAffPro
GoAffPro is a complete affiliate and influencer marketing solution. It allows you to create an affiliate program for your store in minutes.
It allows you to track referral sales made by affiliate referral links or coupon codes. You get a custom-branded portal where affiliates can register and log into their accounts.
It provides features like automatic coupons, multi-level affiliate networks, email marketing, target bonuses, commission boosters (for tiered commissions), PayPal payouts, party plans, form-based referrals, and more.
Bonus: Skincare quizzes
Quizzes not only improve personalization but also turn browsing into a fun, brand-building experience. By asking targeted questions, quizzes can help match customers with specific products tailored to their skin needs. They capture emails, guide product discovery, and make your store feel like a skincare consultation.
Octane AI
Octane AI is the leader in ecommerce quizzes. Build advanced skincare questionnaires and sync the results with Shopify and email platforms like Omnisend. It also lets you personalize follow-up campaigns based on quiz responses, creating a hyper-relevant customer journey.
Prehook
Prehook is a no-fuss quiz builder that gets the job done. Create simple product recommendation quizzes that help visitors find the best routine or bundle for their needs. It’s quick to set up and works beautifully with Shopify and your email stack.
Final thoughts
Growing a skincare brand is part beauty, part tech. These tools help you keep your brand experience clean, luxurious, and easy to shop—from the first email to the final checkout.
You don’t need all of them at once. Start where your brand needs the most love—whether it’s stronger emails, better landing pages, or smoother customer support. The key is to build a toolstack that grows with you.
How To Start Your Own Skincare Line Using Selfnamed
Selfnamed is here to help create your own skincare line by making the process as simple and seamless as possible. As soon as you decide on your ideal customer and product range, there are only a few simple steps to take:
Select product sample sets. You can choose from more than 30 high-quality, organic or natural certified skincare products made in Northern Europe.
Add your style. Selfnamed offers an easy-to-use design studio to create labels and packaging. You can work with pre-made print-ready templates or create your design from scratch. You can also choose our design service.
Start selling your products. There are no minimum orders, meaning you can easily adjust the volume to your needs.
Before making a custom order, we recommend looking at our sample set selection. These sets contain curated product lines for different skin types, letting you choose the best products for your brand. This way you can test the products — their consistencies, textures, fragrances, as well as packaging quality.
There are the basic steps on how to start a skincare line from the comfort of your home. Best of luck with your new endeavour!
Ilze Folkmane
Ilze is a marketing expert with a passion for skincare. She creates content that helps brands grow. Whether it’s a blog post, social media caption, or video, her work helps stores reach the next level.
